Caching Strategy for restful API and website performance of any web page is a significant factor. It can affect the user’s experience and affect the business if not considered and optimized correctly.
Research has shown that website load time and performance can heavily impact different factors such as SEO, engagement, and conversation rates.
According to Amazon: “1 second of load lag time would cost Amazon $1.6 billion in sales per year”.
Google also noted that “A lad time of 400ms results in a decrease of 0.44% traffic – In real terms this amounts to 440 million abandoned sessions/month and a massive loss in advertising revenue for Google.”